Journalist and key influencers
The workshop will take place on the basis of three case studies and open discussion.
Audience development and the promotion of innovative music have always been closely bound to the media and key influencers. Local community, national media, key influencers: how does one work with their networks to promote music? At a time when innovative music is generally struggling for media coverage, let us talk about the role of media and influencers in engaging new audiences.